"At Carelife Character Foundation, our 'BTS Project' celebrates unsung heroes behind success. We honor their dedication and empower them to mentor younger adults."
Vienna, Austria
2010
New Delhi, India
2014
New York, USA
2018
Berlin, Germany
2021
The BTS Project is for individuals who, although not always visible, are the bedrock of celebrated brands. These people work behind the scenes, often without recognition, yet play an essential role in driving projects forward and ensuring their success and sustainability.
This will initially thrive through our social media handles, by identifying the celebrating the BTS people known as the BTS FACE OF THE MONTH campaign. These activities are aimed at driving traffic to our website as these posts will be promoted and people will engage with the posts based on their stories, and at the end of it, the face of the week will be selected and kept on the website gallery folder - THE BTS HALL OF FAME
We would then progress to inviting organisations and teams to nominate outstanding individuals who contribute significantly behind the scenes to the existence and sustenance of brands. Through our BTS Project, we will share their stories, achievements, and the impact they make. By bringing these stories to light, we hope to celebrate their efforts and inspire young ones, carefully identify similar interests and create room for hands-on mentoring fostered by the relationship of CCF with the brand.